CONTENT RULES PDF
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars ( and More) That Engage Customers and Ignite Your Business [Ann Handley. The Content Rules Easy-Peasy Blog Post Template. There is not one single way to write a blog post, just as there is no one way to write. But having some kind of. to the accuracy or completeness of the contents of this book and specifically disclaim any Content rules: how to create killer blogs, podcasts, videos, E- books.
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Content Rules by Ann Handley and C.C. Chapman - Free download as PDF File .pdf), Text File .txt) or read online for free. download the book here. PDF Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules. The guide to creating engaging web content and building a loyalfollowing, revised and updated Content Rules (eBook, PDF) - Handley, Ann; Chapman, C. C.
But only share files for which you can copy and paste text! Currently, pdf. The poppler-based tool, however, is faster and might handle certain pdf standards that are not yet supported by pdf.
The Content Rules
Goto Annotation in PDF Zotfile adds a link to extracted annotations that allows you to open the pdf file at the page with the annotation. Just click on the link after some extracted text and your pdf should open on the correct location.
On Windows, zotfile detects the default pdf viewer and opens the pdf on the correct page not tested for Windows 8. If zotfile is unable to detect the default viewer or you want to force zotfile to use a different viewer, simply change the hidden option zotfile. Preview, however, does not support scripting very well and has certain limitations. Skim , an alternative pdf viewer for Mac OS, works much better! Just set the hidden option zotfile. For Linux, zotfile first tries okular and then evince but you can also set the zotfile.
You can access the hidden options through about:config.
Here is a list of the options that can be changed by the user I strongly discourage to change any of the other options :. With this option set to true, zotfile attaches all files in the user defined folder to the currently selected zotero item.
Getting the file back from the tablet replaces the zotero attachment file and removes it from the tablet folder. This mode is recommended when you sync attachment files in your zotero library across multiple computers or when you index your attachments. In this mode there is always only one copy of the file. You can not, however, sync linked attachments to the zotero server. This user confirmation can be disabled with this option.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars
They define the opening and closing html tag for different types of annotations. The end options for note, highlight and underline have to be the closing tag for the corresponding start option.
NoteRemoveHyphens By default, zotfile removes hyphens from extracted text. Setting NoteRemoveHyphens to false, disables this option. This option only works on Mac OS when the poppler based extraction script is installed. The hidden option can be used to fix it. Also make sure that you can reproduce the bug and describe the steps as closely as possible. More on Marcus and River Pools in a minute.
Content Rules by Ann Handley and C.C. Chapman
Unlike other kinds of marketing, content marketing doesnt have an expiration date, Jay Baer says. What you create online will be searchable indenitely. It generates Web trafc via search and social media linkages and helps remove download impediments every day of every month. Your potential customers have questions about your company, your products, your services, your competitors. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.
Does it seem weird to talk about your marketing as inspiring or credible or trustworthy, or telling a good story? Does it seem 2 www. Does it make you a bit skeptical and nervous all at once? If so, why? Perhaps such descriptors are more often applied in other realmsto a favorite magazine or newspaper, or maybe even to a friendrather than marketing. But why not steer your marketing to another level?
Why not create value? Why not provide your customers with a steady ow of high-value content that, as marketer Len Stein describes, is packed with utility, seeded with inspiration, and that is honestly empathetic? Anything less will not sufce in a world where consumers can simply click away or spin around and mount a Web-wide counterattack on brands that refuse to walk their talk, says Len, founder of New Yorks Visibility Public Relations.
And then use what you create as the foundation of meaningful conversations to engage with your customers. Regard your content as something more: as something other than just words and images on a pageas an extension of your brand. Just as a person is more than esh and bones and hair and teeth, good content, too, is more than text and graphics and video.
Its an embodiment of your brand. Its designed to inspire people to read more, or view more, or get to know and love your company a little more.
Good content can quickly become the soul of your brand to the online world. Web content allows your visitors to get involvedto comment and share and engage and click here. As Arianna Hufngton said during her keynote speech at a MarketingProfs event in Arizona in late , If you are consuming old media, you are consuming it on your couch. If you are consuming new media, you are consuming it on your horse.
What Arianna meant was that online content both invites and demands that its participants be engaged, involved, and activealways moving forward. Old media, like TV and other forms of broadcast, just ask that we passively sit and watch.
Conversation engages your customers. Engaging with people is how your company will survive and thrive in this newly social world. In other words, online content is a powerful envoy for your business, with an ability to stir up interest, further engagement, and invite connection.
And thats when things get interesting. The company installs swimming pools and hot tubs throughout Maryland and Virginia. Since joining the business in , Marcus has spearheaded tremendous growth at the company. Despite years of record rainfall, a housing slump, and the slacker economy, River Pools continues to grow: In , it sold more berglass pools than any other company in the United States, where its among the top 5 percent of all in-ground pool companies.
A big reason for that, Marcus says, is his companys approach to business. I used to see my company as a pool company. In hindsight, though, this mentality was all wrong, he says.
Today, I see my business as a content marketing company. In other words, my entire goal is to give more valuable, helpful, and remarkable content to consumers than anyone else in my eld, which will in turn lead to more sales. Through a steady stream of blog posts and videos the company publishes one to three a week and an ebook on the subject of how to download a pool with the subtext without getting ripped off , Marcus set out to create the most educational and informative swimming pool web site on the Internet.
I want our web site to be an encyclopedia of pool downloading, he says, not unlike a business trade magazine publisher might seek to have similar authority in any given industry.
I want someone with a question to come to our site and get an answer by reading it or watching it. The Case for Content 11 The swimming pool industry is dominated by larger manufacturers, which makes it difcult for a small, young company like the nine-year-old River Pools to compete online for general search terms like swimming pool or in-ground pool.
When a potential customer searches for swimming pool information online using such terms, Google is more likely to return results for one of the big guys, not a small outt like River Pools.
So, instead, Marcus focuses on lower-volume, long-tail search terms to include in his web site contentmore specic search phrases that usually consist of three or more keywords.
Such phrases may generate low volumes of searches and trafc compared with short-tail, or more generic, search terms, but they take searchers to sites with specic, deep content that closely matches what the searcher is looking for. Such an approach is akin to not hitting a home run every time, but if you hit enough doubles and triples, you can win the game, Marcus says. Most people searching online are sophisticated, Marcus says.
Most are not searching for just pools, as theyve probably already done some preliminary research and narrowed their choices.
I put myself in the mind of the consumer and think, What questions do I have unanswered? Marcus focuses on creating long-tail content that addresses those questions, creating Figure 1. His content educates his customers about what to look for in a manufacturer and installer of poolsthe hidden costs, the budgeting process, or, as Marcus says, the good, the bad, and the ugly of in-ground pools. I point out the ugly, when others only talk about the good, he says.
Marcus includes keywords and search terms in a meaningful way on his blognot in an annoying, obvious way that gets in the way of the content itself.
In the same way, you can include keywords you might be targeting, but in a natural, conversational manner.
Dont make yourself look like a tool or, worse, clueless by stufng your content full of keywords without providing context and value. Search engines love people like Marcus; those who produce content like keyword-rich YouTube videos, blog posts, articles, and so on, consistently show up on the rst page of search results for their targeted keywords. But Marcus sees the content he produces as a competitive advantage that expands and deepens his relationships with would-be customers.
In other words, his customers might nd him organically through search, but they do business with him because of his willingness to talk about problems and pitfalls to avoid, which builds trust and credibility and, ultimately, rabid fan loyalty. Marcus calls the content he produces the ultimate gift that keeps on giving at every stage of a pool downloaders journey. When potential downloaders are researching pool-downloading options, content brings them to the River Pools site and piques their interest.
When downloaders are narrowing their choices, River Pools content gives them the skinny on their alternatives and helps them evaluate considerations. And after the download, Marcus fosters rabid fan love and customer loyalty by continuing to be a resource for pool owners, with blog posts such as Why do I have air bubbles in my pool?
A troubleshooting guide.
Rules of Procedure
The Case for Content 13 That modelcreating content that meets a downloaders needs throughout the journey toward download, and fostering loyalty after the factis, not coincidentally, the same approach as that of countless other companies from a Pilates studio to a solder paste company to Kodak and more that youll read about here.
The more valuable the information you can give to others, the more you will become viewed as an expert and therefore gain their trust, Marcus says. The person with the abundance mentality wins. Related Interests.This is how you can truly help your baby to sleep through the night Best Book by Anna Wahlgren. Even without removing the password, most freeware or open source PDF readers ignore the permission "protections" and allow the user to print or make copy of excerpts of the text as if the document were not limited by password protection.
But whats really going on isnt just cool;. As youll see with the companies we prole, your online content can take countless forms, depending on various factors: She also sought advice from friends and followers on social networks like Twitter.